P.J. McNealy

P.J. McNealy founded DWR. He has a unique background — a rare combination of market research analysis, financial analysis, and a keen sense of the Gen M consumer market. He is growing a research and consulting service to manage complex projects, focused on secular shifts, strategy decisions, tech adoption cycles, or gaps in consumer behaviors. He brings a tremendous ability to connect dots and companies.

Outside of DWR, P.J. has been teaching in the Carroll School of Management at Boston College for nearly 11 years. His class is focused on the technology that has changed the business models for music, TV, film, video games, and publishing. He published a book entitled "Early Days: The Social Gaming Market and Facebook's Achilles' Heel," which reached #1 Hot New Releases in e-Commerce on Amazon in 2012. P.J. has also been on advisory boards for a number of start-ups in the gaming and VR spaces, such as Dynamighty and Playbook 5.


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